Sanaui reinteprates luxury with a unique approach to preserve crafts and care for our planet .
The brand celebrate individuality, shining light on the designer mixed heritage. Influenced by the Moorish architectural legacy, the most influential nomadic people in the middle age, also renowned for their successful business acumen and tolerance for other cultures.
The brand's collection are inspired by the geometry of the sumptuous moorish art, include horseshoe arches, interlacing arches, central courtyards, intricately carved wood and sculpting, the decorative tile work,... Sanaui is an invitation to escape and discover more of which history the world has forgotten, with contemporary elements subtly reimagined in the designs for a timeless aesthetic.
Sanae, the designer, is a Brussels-native, parents originally from Tangier. She considers herself a modern day nomad. Launched her accessories brand in 2017, while she was globetrotting the world, working for global brands in sensory fragrance development, she was constantly searching for high quality bags that stand out for her busy lifestyle, but struggled to find what she wanted, so she decided to create her own brand.
Her goal to empower women through versatile handmade accessories to conquer the world. She wanted to design for all women, making them belong, so her thoughtfully constructed logo express a crossroad of influences and a unique vision of an eclectic signature style. Symbole of past meets present through inclusivity and sustainable practices.
The designs reflect sophistication with a through sense of individuality and versatility. Every details is delicately handcrafted with the highest quality, through an ecosysteme more human.
Armed with her innate talent, and appreciative of italian leather crafts, Sanae travelled to Florence to meet with the amazing artisans, third generation of masters, who believed in her vision and made it come through.
Many hands are involved in the process of creating each bag, a dedication to go beyond the expected and push craftsmanship to its highest level with authenticity and integrity at an attainable price point.
Each aspect was carefully studied with sustainability in mind from the start. To limit our carbon footprint, we source and manufacture in the same area in Tuscany. The rich leather comes from local tanneries with safe and traceable tanning process, we chose upcycling and use overstocks to avoid waist. Therefore some of the colors are produced in limited numbers which offer more exclusivity.
Our signature hardware is preciously handcrafted like jewellery, nickel free.
Determined to do things differently so your bags are a love affair, made to last a lifetime, truly.
A modern brand that takes responsibilities in a new vision of luxury, so our customers feel confident investing in bags that contribue positively to cultural. social and environmental impacts.